From figuring out contouring just in time for the strobing phenomenon, to a breakdown of this season’s latest wardrobe must-haves, YouTube beauty and style gurus have gotten us through a lot. YouTube is a growing resource for the beauty and style community — helping countless people, myself included, keep up with the trends.
I absolutely love discovering new gurus to learn from — the more the merrier! Yet after years of being a faithful subscriber, there are a select handful of gurus I keep coming back to for advice, again and again. To put it lightly, I’d be lost without them. So here you have it, my list of MVP gurus who have always had my back.
Ingrid Nilsen is one of the first gurus who introduced me to the YouTube beauty and style community, and I’ve been a loyal viewer ever since. She has this incredible essence of versatility and practicality to her look that every minimalist aims for. Take her ‘4 Ways to Style’ videos for instance, where she takes specific pieces and styles them in a variety of ways. What better way to get yourself out of a wardrobe rut and rethink the way you style your beloved basics? Aside from her impeccable taste, she also isn’t afraid to share her sweet and quirky personality with her audience, and connect on a personal level. Ingrid even went as far as to come out to her viewers over a year ago, and I couldn’t be more proud of her courage and grace! And to top it all off, she’s even interviewed President Obama!
On top of being a loving mom and wife, publishing a book and being a proud US veteran, Dulce Candy is also an extremely established YouTube beauty and style guru who I’ve always turned to for makeup advise. From a dewy and natural face to sultry smokey eyes, everything I know about makeup I owe to Dulce. Her extremely detailed, step-by-step makeup tutorials have definitely saved me from leaving home with raccoon eyes way too many times. What sets her aside from other gurus is her eye for color. Adding a pop of color to your usual routine can be pretty intimidating, ‘cause lets be real, there is a pretty fine line between it working and it not working, but Dulce does it so well!
When it comes to fashion advice, I always turn to my girl Tess Christine first. From killer Halloween costume ideas to seasonal wardrobe inspo — Tess has got you covered. Her approach is the perfect balance of chic, grunge and classy. As if her original ensembles weren’t on point enough, her ‘Get The Look’ series is definitely worth keeping up with. Tess takes images of celeb street styles, and replicates them using budget friendly pieces — she’s basically doing all the work for us! Plus, getting updates on her adorable relationship with photographer boyfriend, Patrick, is pretty cute too.
No matter if you’re new to the makeup game or an established style blogger, there’s no doubt that YouTube is a great place to expand your arsenal or learn something new. So if you haven’t already, check it out!
Now it’s your turn, who’s your favorite guru?